A few months ago, I reviewed my experience with Frederic Fekkai at-home hair color. Over Thanksgiving, I noticed I had almost an inch of roots coming in (different lighting at my parent's bathroom). This time, I decided to change it up and dye my hair using Clairol's Perfect 10. I've used it once before, so I felt comfortable going with the drugstore brand. I did a lot of research on at-home hair coloring kits prior to my first time using Perfect 10, but since it was touted as a great, innovative product by all of the major beauty/fashion magazines, I was sold.
The hype around this product is that it only takes 10 minutes to process...up to 15 if you are covering grays. This makes it a bit quicker and easier to use than the Fekkai, which takes about 3 times as long to process, but really once it's on, who cares? The other thing that sets it apart is it's comb applicator. The comb screws onto the bottle of color, and has holes that deposit color as you comb through hair. It's supposedly easier for beginners and those who have trouble applying color to their own hair. I found it a bit difficult to use. For one, I had applied color to my roots using the traditional applicator tip and let that process for 5 minutes before moving on to the rest of my hair. After that I tried to distribute color through my hair with the comb applicator, but eventually gave up and used my gloved hands. The application process was still easier for me than the Fekkai bowl and brush set, especially since I realized a couple of days later that I had missed a large section of hair when I was using the brush.
Processing time was short and sweet - well, not literally, but the smell wasn't too bad, and wasn't overwhelming. I do like the conditioner that's included in the kit, which you are meant to apply once a week for 6 weeks. They probably figure by then you're ready to color your hair again. I used shade 4G, Dark Golden Brown, which was within a couple of shades of my color. My hair came out glossy and evenly colored. I've heard some people have had issues with their color fading fast using Perfect 10, and I'll be keeping a close eye on that this time. For now, I'm still happy with it, but I also only shampoo my hair a few times a week, always with color-formulated products, and I try to deep condition once a week. I use Pureology ColourMax spray to help prevent UV fading.
A tip if you do decide to purchase - go to Target. I bought mine for full-price at CVS for $13.99, and a couple days later was at Target, where I noticed it retails for $9.99, and that's not a sale price. I have no idea why CVS would be almost 50% more, but that's a big difference when we're talking discount hair color.
Bottom Line
Product: Clairol Perfect 10
Website: http://www.clairol.com/
Retail Price: $9.99 - 13.99
Category: Hair Color
Recommendation: A good alternative to the pricier Frederic Fekkai






