Friday, January 22, 2010

Beauty Gimmick: L'Oreal True Match Roller Foundation



So I'm not on the beauty ball, since this was released a few weeks ago in the U.S., and months ago abroad, but L'Oreal True Match Roller Foundation is the latest gimmick to hit the shelves.  On the one hand, I'm a little intrigued because it is a beauty product after all, but on the other it just seems totally unnecessary.  For those that haven't heard the details, it's a creamy foundation in a compact that comes with a roller applicator - picture a mini paint roller.  The roller supposedly provides a flawless application and gets to those hard to reach contours of the face.  Sorry, but I'm dubious.  How can what looks to be a 2 inch roller really provide smooth coverage around the nose area better than fingers or a brush?  I just picture the roller getting caked with makeup, and there's no way to clean it.  I think I'll pass on this gimmick, but I'll let you know if I change my mind!

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