Thursday, February 4, 2010

Holy Tarantula, L'Oreal!

So as I mentioned in my last post, I am testing out L'Oreal's Last Boosting Serum.  I haven't really paid much attention to the campaign until I started flipping through this month's Marie Claire and noticed Frieda Pinto's absolutely ridiculous fake lashes jumping out from the page.  I'm all for fake lashes, and it's really no secret that they are used in mascara ads, but this has taken it to a whole new level.  I think drag queens would look at this ad and think, hmm, it's a little too much.  Whether these are actual falsies or the photo-shopped kind, L'Oreal has pushed it to the level of me saying "gross" instead of "gorgeous."

 
If you're not convinced that this is 100% fake, check out this still from the movie Slumdog Millionaire:
I realize it's not as zoomed in as the ad campaign, but you would notice if she had two tarantulas hanging off her eyes.  I still think it's possible that the serum can boost lashes, but definitely not by that much.  I hate it when products ridiculously over-promise, because then users can't help but feel either a) ripped off, and/or b) somehow not pretty enough to live up to expectations.  And for what it's worth, I think Freida is ridiculously beautiful without the need for any photo-shopping.

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